Debs.ink
About Debora Barbato
Debs is a Senior Content Designer with 10+ years of digital design experience including 6 years in the financial sector. She specializes in mobile-first content strategy, cross-functional collaboration, and data-driven optimization. Debs is adept at crafting inclusive microcopy and scalable content systems that simplify complex product experiences while ensuring a consistent and authentic brand voice.
10+
Years of Experience
6
Years in Financial Sector
35%
Call Volume Reduction
Content Strategy
Mobile-first content strategy and scalable content systems that simplify complex product experiences.
Information Architecture
Led IA redesigns that reduced call volume by 35% and saved $3M annually while improving user engagement.
Cross-functional Collaboration
Expert at working with Design System, UX researchers, and cross-product teams to establish efficient workflows.
Experience with leading companies
What Colleagues Say About Debora's Work
Debora's information architecture redesign of our mobile customer support experience was transformative. The 35% reduction in call volume and $3M annual savings speak to her ability to translate user insights into impactful business solutions. Her collaborative approach with cross-functional teams made the entire process seamless.
Product Manager
J.P. Morgan ChaseDebora's expertise in AI/ML content design was invaluable for our Yahoo Italia news feeds. Her ability to craft clear, jargon-free language for 5M+ daily users while reducing user confusion by 40% demonstrates her deep understanding of user experience and content strategy. She consistently delivered high-quality work with 99.5% accuracy.
UX Researcher
Yahoo Inc.Debora's work on our AllTrails content design significantly improved the user experience for our 50M+ outdoor enthusiasts. Her attention to data quality and information architecture optimization reduced cognitive load by 40%. She has an exceptional ability to translate complex technical requirements into user-friendly content.
