May 2016 - Oct 2017

AllTrails Content Design & Data Quality

Enhanced content design and information architecture for 50M+ outdoor enthusiasts, auditing 2,000+ data points to improve AI training data reliability by 35% and reduce cognitive load by 40%.

Data Quality Content Design QA Testing Information Architecture

Ensuring data quality and content excellence for outdoor enthusiasts.

Delivered for AllTrails platform

Data Quality Auditing

Audited 2,000+ data points and mixed media sources for accuracy, establishing quality benchmarks that prevented AI model hallucinations and improved training data reliability by 35%.

Content & IA Optimization

Enhanced content design on AllTrails website and mobile app serving 50M+ outdoor enthusiasts, optimizing information architecture to reduce cognitive load by 40%.

QA & Bug Resolution

Conducted 50+ QA sessions identifying critical issues, translating technical bugs into actionable engineering tickets with 95% first-pass resolution rate.

Engineering Partnership

Partnered with engineering teams to establish feedback loops between content quality and system performance, improving overall product reliability.